
Who Or What Controls Your News Feed?
Social media outlets like Facebook who have 2.96 billion daily users who can make various posts, from personal ruminations to business promotions. How these posts show up on our timelines often seems mysterious. Our feeds aren’t chronological, so what dictates the posts we see versus those we miss? Social media and news aggregator AI algorithms control your news feed and are carefully calibrated to show you the posts or articles you are likely to engage with. The algorithms use our interactions with and reactions to posts to determine what lands higher on our news feeds. This article explains what factors dictate a post’s relevance to a user. It also explains how to control the posts you see and how to take some control of your feed. Do You Control Your Own News Feed? Companies like Facebook, Twitter, Google, and Bing study user’s interactions with posts to determine what shows on their news feeds. While this may give the illusion that the user is in control, it is the AI algorithm that that humans created and directed that is in control. In 2021 the Facebook whistleblower case showed us that the social network’s algorithm pushes destructive or angry content, to keep

































